LONDON–(BUSINESS WIRE)–Mobile consumers are increasingly using smartphones to connect directly with businesses, and changing the way that UK consumers research and purchase products and services. Independent data released today from Marchex (NASDAQ: MCHX), a mobile advertising analytics company, forecasts that UK consumers will “click-to-call” businesses from smartphones more than 12 billion times in 2016 directly from search engines, web sites, display advertising and social networks. Among