Svoboda Capital Partners has made an undisclosed investment in Washington, D.C.-based Bully Pulpit Interactive, a digital marketing agency. AdMedia Partners Inc provided financial advice to BPI on the transaction.

PRESS RELEASE

NEW YORK–(BUSINESS WIRE)–M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted as exclusive financial advisor to Bully Pulpit Interactive (“BPI”), an independent digital marketing agency, in securing an investment from Svoboda Capital Partners (“SC”), a Chicago-based private equity firm. Concurrent with SC’s investment, BPI acquired The Incite Agency (“Incite”).

Based in Washington, DC, with offices in New York and Chicago, BPI has over 90 full-time employees and has proven how the skills and lessons learned in politics can be applied on behalf of companies and causes to change minds and incite action.

BPI’s services currently include advertising, full service digital campaigns, plus testing and analytics. With the addition of Incite’s team, BPI will be able to expand and offer message development, strategic communications plus crisis and reputation management.

“Digital is no longer a service offering – it is the foundation of modern communications. While our industry’s typical approach is for traditional firms to bolt on digital services, we are inverting the model and truly breaking down barriers,” said Andrew Bleeker, President of Bully Pulpit Interactive. “Our partnership with Svoboda Capital Partners will provide the tools to best serve our clients by becoming their ‘first chair’ counselor. This begins with the addition of The Incite Agency.”

“BPI is one the most innovative and data-driven marketing agencies in the country,” said John Svoboda of Svoboda Capital Partners LLC. “By partnering with BPI and Incite, we intend to preserve their great cultures, and provide the capital and support to help expand their footprint and further enhance their already great reputation.”

“The team at AdMedia were great partners from day one. Their depth of knowledge of the digital marketing landscape helped us find a solution that advanced both our business and our culture,” added Bleeker.

About Bully Pulpit Interactive
Bully Pulpit Interactive is a digital marketing agency that wins hearts and changes minds for companies and causes. BPI communicates without barriers and measures what matters. Since its founding in 2009, BPI has applied the lessons of politics to brands and supported over 350 clients on multiple continents. These include 8% of FORTUNE 100 companies, Presidents, Senators and Prime Ministers, as well as several of the top non-profits around the world. www.bpimedia.com

About Svoboda Capital Partners LLC
Svoboda Capital Partners LLC is a Chicago-based private equity firm with over $350 million of capital under management. Founded in 1998, SC identifies, invests in and helps build excellent businesses in its targeted business niches: business services, value-added distribution, and consumer products. www.svoco.com

About AdMedia Partners
Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 230 transactions for clients valued in excess of $11 billion. For more information, visit www.admediapartners.com.