–(BUSINESS WIRE)–PROS:     WHAT: According to the Simon-Kucher & Partners 2016 Global Pricing Study, profits are set to decline by 0.7 percentage points this year. Two-thirds of the surveyed companies believe they’ll be able to counteract this pressure through the development of new products. However, today’s environment of increased pricing transparency means that buyers hold the cards in contract negotiations and are slow to see differentiated value. Without a price strategy focused on