Many things have changed in sales over the last few decades while many are still the same. The advent of modern technology paves the future for sales enablement solutions, making the life of a sales and marketing team member easier and more productive. These solutions are handy for all the key players in a sales

"Larry was already running late for his meeting with the IT manager of Wood & Co, one of the biggest real estate companies in San Francisco. He was feeling lucky to have gotten an appointment in the first place. Reaching into his briefcase he realized that he didn't have the updated version of his catalog.

Consistency in the context of data refers to the process of making sure that stable, uniform and updated information is available to all levels of a company. Most often it is the marketing materials and sales collateral that need to maintain data consistency. Most sales representatives in a company are spread geographically in different states,