DULUTH, Ga.–(BUSINESS WIRE)–Today, most convenience store patrons simply fuel their cars and go. And while retailers generate a large percentage of revenue from fuel sales, they remain diligent in their efforts to better engage fuel-and-go consumers. Rutter’s Farm Stores (Rutter’s) is relying on NCR OPTIC – a new outdoor payment terminal – to reach this ever growing customer base. Rutter’s, which offers petroleum and food service at its 65 sites, has been an NCR partner for more than 10 years