SAN RAMON, Calif.–(BUSINESS WIRE)–The Smart TV Alliance and HbbTV Association today announced a plan to merge the activities of the Smart TV Alliance into HbbTV, extending the scope of the HbbTV Specification to address Over-The-Top Services. The combined forces of the two organizations will streamline standards for OTT innovation so consumers can enjoy ever more interactive experiences on their connected TV devices. The Smart TV Alliance and HbbTV have enjoyed strong success as independent o