SANTA MONICA, Calif.–(BUSINESS WIRE)–Demand Media, Inc. (NYSE: DMD), a diversified internet company comprised of several media and marketplace properties, has selected Krux, the industry leading data management platform (DMP), as its primary DMP in order to help deliver rich, audience-based insights and solutions to marketers and advertisers. The Krux platform will also serve as a repository for creating unified audiences across its media portfolio of sites including, LIVESTRONG.COM,