SANTA MONICA, Calif.–(BUSINESS WIRE)–TrueCar, Inc. (NASDAQ: TRUE) projects U.S. revenue from new vehicle sales reached $50 billion for the month of August, down 1.7 percent from a year ago. Despite higher average transaction prices, automakers should post an $866 million loss in revenue compared to last year. Honda Motor Co. continues to lead the industry in lowering their incentive to average transaction price ratio. The ratio dropped to 6.7 percent in August, down from 7.8 percent a year ea




SANTA MONICA, Calif.–(BUSINESS WIRE)–TrueCar, Inc. (NASDAQ: TRUE) projects U.S. revenue from new vehicle sales reached $50 billion for the month of August, down 1.7 percent from a year ago. Despite higher average transaction prices, automakers should post an $866 million loss in revenue compared to last year. Honda Motor Co. continues to lead the industry in lowering their incentive to average transaction price ratio. The ratio dropped to 6.7 percent in August, down from 7.8 percent a year ea